Reduce: An Interview with VOID Technologies

In innovation, packaging, sustainability, technology by Cressida MurrayLeave a Comment

Packaging sustainability is a critical topic in the industry right now, with many companies moving towards more sustainable packaging to meet consumer demand and environmental goals. Companies today are facing a complex set of choices around how to tackle sustainability, but it is possible to use a simple guiding framework as the foundation for building an approach.  People frequently talk about the 3 R’s of Sustainability: Reduce, Reuse, and Recycle. What is often overlooked, however, is that this is a hierarchy. The framework encourages us to first and foremost reduce consumption, as this is the most impactful approach to sustainability. This can be achieved by reducing the number of products we use, but also by reducing the amount of material used in each product. VO+ is a revolutionary material reduction technology that engineers nano-and micro-scale voids into commodity and bioplastics to create lighter, stronger, and more sustainable products In advance of the American Packaging Summit, we heard from VOID Technologies about how companies can meet their environmental goals through reducing the amount of packaging they use.

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