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Selecting Packaging Line Technology for Better Production Flexibility: Q&A with Gavin Millar, Senior Director, Global Packaging and Warehouse Design, Molson Coors

In interview, leadership, packaging, Plant Optimization by Cressida MurrayLeave a Comment

When operating at full capacity, the newest canning lines available to beer brewers are capable of producing over 2,000 cans per minute or about 2.5 to 3 million cans a day. Warehouses can also be fitted with cloud-based systems, which help ensure product is stored and accessible for distribution with extreme ease. Packagers know that having fast bottling equipment and more automated warehouses are all part of what drives down operating costs while increasing efficiency. However, beer markets are much more complex than 5-10 years ago when more volume was the norm. Today’s beer brewers are dealing with 10x the amount of product SKUs, less volume, and more diversity of products, not to mention a crowded marketplace with both large and craft brewers competing for attention on the shelf. The greater selection and small batches of craft beer appeal to today’s consumer and are challenging traditional ways of thinking about packaging lines. The need to improve flexibility and accuracy is key. Gavin Millar, Senior Director, Global Packaging and Warehouse Design at Molson Coors, is constantly reviewing production line costs, suppliers, and performance for areas of improvement. This role fits into a much larger World Class Supply Chain continuous improvement program at Molson Coors, in which one of the key pillars is the adoption of best-available technology and measurement and tracking of energy use. We spoke with Gavin Millar to understand how to select best-available technology and achieve packaging production and …

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How to Make a Number-One Brand Bigger and Better: Q&A with Chobani’s Chief Creative Officer, Leland Maschmeyer

In branding, interview, leadership, packaging, product design by Cressida MurrayLeave a Comment

Chobani, the number-one-selling brand of Greek yogurt in America, recently underwent a bold re-brand led by Leland Maschmeyer. As Chief Creative Officer of Chobani, Maschmeyer is responsible for guiding brand and product strategy, packaging, innovation pipeline, online channels, advertising, shopper marketing, and total customer experience design.His goal – to fulfill Chobani’s vision to be a food-focused wellness company. How do you make the number-one selling brand of Greek yogurt bigger and better? To assert further yogurt-market-dominance, Chobani and Maschmeyer have focused their attention on a new logo, identity, and packaging to sharpen the brand’s personality and allow more room for product line extensions. We spoke to Leland Maschmeyer about the rebrand and how investing in creativity is key to making a bigger and better brand.

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Trends in Packaging: More and More Companies Pledging to Make Packaging 100% Reusable, Recyclable, or Compostable

In packaging, sustainability by Cressida MurrayLeave a Comment

92% of respondents to the 2017 Sustainable Packaging Study, conducted by Packaging Digest and the Sustainable Packaging Coalition, said “sustainability in packaging has never been more important”. Brands are taking notice. At this year’s World Economic Forum in Davos, the Ellen Macarthur Foundation announced that the list of big companies that they are working with towards the goal of 100% reusable, recyclable, or compostable packaging by 2025 or sooner has grown to eleven. The companies onboard are: Amcor, Ecover, evian, L’Oréal, Mars, M&S, PepsiCo, The Coca-Cola Company, Unilever, Walmart, and Werner & Mertz. Together, these companies create over 6 million tonnes of plastic packaging per year.

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