The Internet of Things (IoT) promises to enable many new business models. In industrial markets, the concepts of IoT, or Industrial IoT (IIoT), are already gaining traction. At the simplest level, for example, IIoT provides the ability to more closely monitor a production line in near real time, or manage buildings and their associated plants more efficiently. IIoT also offers the ability to radically change your whole business approach. While it is easy to grasp the basic concepts behind any IIoT implementation, if you dig a little deeper there are a significant number of decisions to make in the way it will operate. For example, a cloud platform might well be able to establish trend lines on how often a motor is switched on/off to activate a conveyor belt, but does it need to rely on the cloud platform to tell it when to turn on or off?