An Interview with LUX GLOBAL LABEL
On April 16, 2019, LUX GLOBAL LABEL will join over 150 industry leaders at the American Packaging Summit to discuss current trends, strategic insights and best practices in packaging innovation, design, materials and branding.
This is an excerpt from the interview Generis Group did with LUX GLOBAL LABEL prior to the American Packaging Summit:
“What are the key trends driving disruption in the packaging industry today?
The biggest trend driving disruption in the packaging industry is Immersive Experience (IE). Technology has changed us physically, socially and cognitively, and in the last few years, packaging experience has begun to take importance over other features, like information, in purchasing influence. LUX is leading the way with Immersive Experience by collaborating with our clients in the use of Augmented Reality Labels.
Another trend that we are seeing take hold in the packaging industry is the shift towards a retailer-centric relationship. More than ever before, there is a dialogue happening between the packaging supplier, manufacturer and retailer. Retailers are beginning to not only attend press proofs, but also meet with packaging suppliers to better understand trends, and to some extent, even dictate which packaging suppliers are used for their private label brands. This shift towards a more engaging relationship is noticeable with both online and store retailers alike and is a significant advantage for companies like LUX, who continuously make it a point to stay forward-thinking, dynamic and communicative with our customers.”
Click through to access the full interview here.