Given the macroeconomic climate and the “Amazon effect,” many companies are looking to digitally transform their businesses. For decades, businesses have largely derived efficiency and profitability through scale. This led to a focus on larger store footprints, warehouse space and buffer stock, and the ability to transport goods on mega vessels for unit cost savings. In the last few decades, however, customer expectations have gone up, largely dovetailing off the service that Amazon provides. Retailers and manufacturers have been forced to modernize and deliver with much higher reliability and timeliness. Many executives are now looking to transform their supply chains from a reactive cost-center to a strategic advantage.