Whether you work at a small tech startup or a large, established manufacturer, there is an implicit understanding that business success can be easily quantified. Whether you are a CEO or a sales representative, the common wisdom is that there are identifiable numbers that can objectively determine if you are a success or a failure. In a world full of endless layers of nuance and opinion, tangible metrics of business performance are irresistibly attractive. However, there are serious limitations to taking such a binary approach to measuring success. This black and white approach to measuring business success is actually counterproductive, particularly if the goal is to achieve transformative performance improvement.