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The Future of Manufacturing – with SwipeGuide CEO Willemijn Schneyder

In interview, manufacturing by Alicia CheungLeave a Comment

SwipeGuide Co-Founder and CEO, Willemijn Schneyder, shares what’s next in manufacturing technology: Willemijn, thanks so much for the interview. What about your work excites you the most? We’re really excited about what’s happening in the industry today. The manufacturing and heavy machinery industries are moving away from a human-powered, mechanical workforce to become an automated shop floor with tech-savvy workers. Any company’s goal is to be competitive in a connected, data-driven, and ultimately more productive world. But as technology evolves, they’re left with very real problems. Obsolete hardware, difficulty capturing and sharing knowledge, and integration with a new generation of workers all cause major issues for modern businesses.

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How to Make a Number-One Brand Bigger and Better: Q&A with Chobani’s Chief Creative Officer, Leland Maschmeyer

In branding, interview, leadership, packaging, product design by Cressida MurrayLeave a Comment

Chobani, the number-one-selling brand of Greek yogurt in America, recently underwent a bold re-brand led by Leland Maschmeyer. As Chief Creative Officer of Chobani, Maschmeyer is responsible for guiding brand and product strategy, packaging, innovation pipeline, online channels, advertising, shopper marketing, and total customer experience design.His goal – to fulfill Chobani’s vision to be a food-focused wellness company. How do you make the number-one selling brand of Greek yogurt bigger and better? To assert further yogurt-market-dominance, Chobani and Maschmeyer have focused their attention on a new logo, identity, and packaging to sharpen the brand’s personality and allow more room for product line extensions. We spoke to Leland Maschmeyer about the rebrand and how investing in creativity is key to making a bigger and better brand.

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Precise Engineering, Quality Construction: How World Class Facilities Get Built

In design engineering, facilities, manufacturing, Plant Location, Plant Optimization, site location by Cressida MurrayLeave a Comment

The Austin Company has been serving the manufacturing industry for over 140 years. Today, they continue to provide state-of-the-art facility and equipment design and construction solutions for manufacturers of a wide range of products, including aerospace and automotive, chemical processing, food processing, and laboratory facilities. In advance of our American Manufacturing Summit, we interviewed Matt Eddleman, a Senior Vice President at The Austin Company and asked him the following: How have manufacturing facilities evolved in recent years? What are some notable projects you have worked on over the years with The Austin Company? What was a particularly challenging project you worked on and how did The Austin Company overcome the challenges you were presented with? What do you think is unique about the way The Austin Company operates or approaches a project? What are the main goals you seek to achieve when taking on a project? How do you go about doing this? How do you align site selection and design with a client’s strategic goals? What in-house subject matter expertise does The Austin Company have and how does that help create complex facilities unique to specific industries or products? Click through to read the entire interview.

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SMTC Presentation: Driving Product Optimization Through Early Stage Supplier Engagement

In Generis, generis group, healthcare technology, innovation, manufacturer, manufacturing, manufacturing operations, medical device, medtech, product design, product development by GenerisLeave a Comment

Exploring Design for Excellence (DFX) Brian Morrison, from SMTC, took his wealth of knowledge and understanding as the Director of Value Engineering & Technology and presented crucial industry information at the American Medical Device Summit 2016. Take a look at Morrison’s insightful presentation from the Summit that explores Design for Excellence (DFX) Product Optimization, focusing on these core concepts: What is DFX? DFX Benefits Value Equation Product Design Review Ability to Impact Product Value Early Supplier Involvement (ESI) Impact of Design Decisions Applying DFX to Product Development To view the full presentation, click here. About SMTC SMTC is a mid-size provider of end-to-end electronics manufacturing services (EMS) including PCBA production, systems integration and comprehensive testing services, enclosure fabrication, as well as product design, sustaining engineering, and supply chain management services.

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Whitepaper: Avoid 4 Common Pitfalls of Designing an OpenVPX™ System

In aerospace, interoperability, manufacturing, Quality by design, system design by GenerisLeave a Comment

OpenVPX is a COTS technology, used in rugged C4ISR designs, which reduces risk, so why are delays and overruns so common during the design phase? There are a number of common pitfalls that, unless avoided, can wreak havoc on OpenVPX designs. Atrenne Integrated Solutions, an organization that has over 40 years of experience in COTS designs for military and aerospace rugged computing, has identified the 4 most common pitfalls in designing an OpenVPX System. These errors and misconceptions can throw off your schedule, overrun your project budget and knock your well-conceived VPX project off the rails.    

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The Barriers to Cost Optimization: Manufacturing

In aerospace, cost management, manufacturing, product design, Quality by design, value chain by GenerisLeave a Comment

Geometric Limited is a specialist in the domain of engineering solutions, services and technologies.  I turned to Geometric earlier this week to draw from their expertise and gain a greater understanding of the processes and benefits of cost optimization for manufacturers. I learned that cost optimization is often thought of as a cost reduction exercise, however established products have inherent costs “built-in” to the product.  Manufacturers with established products must focus on post-production expenses and work to reduce material costs and manufacturing expenses, while most of the cost structure for the product is already set because of the product specifications and decisions that were made during the development stage.  The experts at Geometric advise that by pursuing cost optimization initiatives during the product development stage “companies can create significant cost optimization through better understanding and evaluation of cost drivers across the entire product realization value chain”.  There are, however, five potential barriers to achieving full cost optimization during development and these may arise due to the inherent nature of the product development stage.  In this weeks infographic we explore these barriers as the first part of our ‘Cost Optimization Series.’    

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